SANTA MONICA, May 2, 2019 — Universal Music Group (UMG), the world leader in music-based entertainment, today announced an exclusive global recording agreement with acclaimed Nigerian singer-songwriter Tiwa Savage, one of Africa’s biggest stars and an artist whose success spans music, fashion, film, and television. Under the agreement, her future music will be released internationally through UMG’s operations in more than 60 countries worldwide. Projects will be executively produced by Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna.
The revered singer-songwriter was born in Lagos, Nigeria, and later received a scholarship to study Professional Music at Berklee College of Music in Boston, Massachusetts before embarking on a career that has seen her achieve creative success across a multitude of media.
2018 was her most successful year to date, with the MTV European Music Awards crowning the singer-songwriter, philanthropist, entrepreneur and fashion icon, making history the first female to win the award. She also became the first African woman to sell IndigO2 from London in the same year. In December, Coldplay’s lead singer Chris Martin handpicked Tiwa to perform alongside Beyonce, Ed Sheeran and Jay Z live at the Johannesburg Global Citizen Festival to a 70,000-strong audience and millions around the globe to celebrate Nelson Mandela’s 100th birthday. She has performed around the world as an accomplished live musician, including a remarkable performance at the 2017 Jay-Z’s Made In America festival in Philadelphia.
Tiwa was named by Vogue USA as one of the Top 100 Inspirational Women in Fashion in the world and later featured in the December 2018 issue of British Vogue as one of 10 women who is changing the face of music worldwide. She has released a string of singles including’ Mr. Lova Lova ‘ ft Duncan Mighty,’ Diet’ and’ Tiwa’s Vibe,’ all hitting the No. 1 spot across African charts to secure her position as one of the leading Afrobeats artists. A resilient force in the ever-growing entertainment industry in Africa, she has also succeeded in carving a career as a reputable songwriter, winning the charts in Africa while balancing her roles as an entrepreneur, mentor, and mother.
Savage has been active in her philanthropic endeavors throughout her career, supporting various youth engagement organizations and screening projects for breast cancer throughout Nigeria and beyond. Savage is also keen to share further knowledge of HIV / AIDS prevention and awareness across the continent through her work with MTV’s Shuga. One of Africa’s most followed women on social media, Savage was the first African female to represent Pepsi as an ambassador and represents leading global brands including Nike, MegaGrowth Hair, MTN and Star Beer.
Tiwa will play a string of international festivals throughout the summer of 2019, including the UK’s Wireless Festival, Paris ‘ Afropunk and Oh My! Amsterdam Festival.
Tiwa Savage said:
“My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”
Adam Granite, EVP Market Development, Universal Music Group said, “We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world. As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to helping her in achieving them.”
Efe Ogbeni & Vannessa Amadi-Ogbonna of Stealth Management said, “We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the Continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolize the hopes and dreams of so many talented artists back home in Africa and it is an honor to be the executive producers of her project.”